By Emmanuel Nduka Obisue
Nairobi City County has unveiled plans for a comprehensive overhaul of its alcohol control framework, introducing a new bill aimed at tightening regulation of the sector and safeguarding public health.
The proposed Nairobi City County Alcoholic Drinks Control and Licensing Bill (Repeal), 2025, seeks to curb underage drinking, regulate alcohol advertising, strengthen enforcement mechanisms and crack down on illicit trade. County officials say the reforms are intended to promote responsible business practices while addressing the social harm linked to alcohol abuse.
The County Executive, led by County Executive Committee Member for Business and Hustler Opportunities, Dr. Anastasia Nyalita, alongside Chief Officer Lydia Mathia and members of the Sectoral Committee on Culture and Community Services, recently held a consultative forum to deliberate on the bill.
Speaking at the session, Dr. Nyalita said the legislation places public health and safety at its core. She noted that the bill introduces stricter measures to limit minors’ access to alcohol, regulate advertising to prevent exposure to young people, and enforce tougher compliance standards for traders. The law also proposes safeguards against misleading promotions and deceptive marketing, with an emphasis on transparent labelling to ensure consumers are fully informed about the risks of excessive alcohol consumption.
County leaders underscored that enforcement will be strengthened to eliminate illegal operators and protect residents from unsafe products. They also pledged investment in public awareness campaigns and rehabilitation programmes to address alcohol misuse at the community level.
Clarence Munga, Chair of the Sectoral Committee on Culture and Member of County Assembly for Kabiro, said the reforms are aimed at restoring safety within homes and neighbourhoods. He stressed that tighter controls would shield children from aggressive marketing and ensure alcohol sold online or through other channels does not pose health risks.
Chief Officer Mathia added that the county intends to create a structured and fair operating environment for legitimate traders while protecting families from the adverse effects of alcohol abuse. The bill proposes streamlined licensing procedures, enhanced accountability and greater transparency within the sector.
Liquor Board Chair Myke Rabar highlighted the focus on eliminating illicit brewers and counterfeit products, which he said deprive the county of revenue and endanger lives. County Secretary Godfrey Akumali and Finance County Executive Charles Kerich echoed these concerns, noting that curbing illegal trade would protect consumers and prevent revenue leakages.
If enacted, the bill will establish a clearer legal framework governing the production, distribution, sale, and consumption of alcoholic drinks within Nairobi. County officials say the reforms are expected to improve public health outcomes, reduce alcohol-related harm and foster safer communities across the capital.
