By Victor Kanayo
Former Zimbabwean swimmer Kirsty Coventry on Monday historically took over the leadership of the International Olympic Committee (IOC) from Thomas Bach in a ceremony.
Her immediate task will be to plan for 2028 Los Angeles Games.
Historic Reign Beckons
Coventry, who starts her eight-year spell officially on Tuesday as the most powerful sports administrator in the world, became the first woman and first African to be elected head of the Olympic ruling body in March.
Much of the discussion during campaigning focused on the IOC’s need for change in its marketing strategies with several top Olympic sponsors having left in the past 12 months.
However, with Los Angeles hit by protests against immigration raids, and relations tense between state and city officials, and the U.S. government, the 2028 Games have become the major talking point in the movement that would ordinarily be focusing on next year’s Milano-Cortina Winter Games.
Coventry has long-standing ties with the United States, dating back to her time as a leading swimmer at Auburn University in Alabama. That will prove useful ahead of LA 2028, and she has said she will seek to meet with U.S. President Donald Trump to discuss the Games.
Coventry will also need to find time to help secure the long-term finances of the movement. The IOC, which generates billions of dollars in revenues each year in sponsorship and broadcasting deals for the Olympics, has secured $7.3 billion for 2025-28 and $6.2 billion for 2029-2032. More contracts are expected for both periods.
Coventry is also expected to continue the IOC’s plans to expand commercial opportunities for sponsors at the Olympics with the organisation’s finances in a robust state and the privately-funded LA Olympics a good place to start.
Coventry needed only one round of voting to clinch the race to succeed Bach, beating six other candidates, making history for the African continent, with the IOC having been ruled for 131 years by European or North American men.
