Barcelona are planning to create their own cryptocurrency and launch a range of NFTs (Non-Fungible Tokens), club President Joan Laporta has confirmed.
A number of cryptocurrency companies have approached Barca over a potential partnership since Laporta’s re-election in March, 2021.
The Camp Nou chief says they have rejected those advances in favour of developing their own in-house digital currency, and has stressed the importance of being “imaginative” in order to generate additional revenue outside of football.
Laporta outlined his vision at the Mobile World Congress in Barcelona this week, with the club now taking steps to create a metaverse filled with digital assets unique to the Blaugrana brand.
“We’re developing our own metaverse, [which is why] we rejected the chance to be associated with any cryptocurrency enterprises,” said the 59-year-old.
“We want to create our own cryptocurrency and we have to do that ourselves. We are different because we survive financially from what we can generate through the industry of sport.
“We do not have big corporations or shareholders behind us. That forces us to be imaginative, innovative, brave and be a step ahead in many areas that surround the sports industry.”