By Enyichukwu Enemanna
Morocco is hoping to boost its hotel capacity by about a fifth of its current total, amounting to about 60,000 beds by 2030 when the country will co-host the World Cup, its tourism minister said.
The North African country is riding a wave of publicity from its quarter-final run in the latest World Cup after becoming the first African and Arab side to reach the semi-finals in Qatar four years ago.
Officials are hoping to leverage on the renewed attention into lasting gains for the country’s tourism industry, which employs hundreds of thousands of Moroccans and contributes about 7% of gross domestic product.
“We see the 2030 FIFA World Cup as an accelerator, not an end in itself,” Tourism Minister Fatim-Zahra Ammor told reporters.
The government is investing more than 190 billion dirhams (about $20 billion) to build and expand rail, road, airports, stadiums and other urban infrastructure ahead of the 2030 tournament, where Morocco is one of three main co-hosts with Portugal and Spain.
The number of matches each of them will host is yet to be decided.
Morocco has already added 45,000 hotel beds over the past four years, bringing the current total to a little above 300,000, official data indicates.
The North African country welcomed nearly 20 million tourists last year, making it the most visited destination in Africa. It aims to attract at least 26 million visitors by 2030.
Morocco’s central bank expects tourism revenue to reach a record 161 billion dirhams in 2027, from 138 billion dirhams in 2025.
More air routes from Europe have also boosted the sector. The “next phase of growth” will focus on increasing arrivals from China, the United States and the Middle East through improved air connectivity, the Minister said.
The country is also seeking to diversify tourism beyond traditional destinations such as Marrakech and Agadir.
This includes making the capital Rabat, with its centuries-old monuments, museums and sports facilities a hub for cultural events, sports events and business travel, Ammor said.
“We need to make investments that create lasting value for Moroccan tourism,” she said.
