By Ebi Kesiena
Coffee consumption in Brazil, the world’s largest producer and second-largest consumer after the United States, has declined sharply as inflation and global price hikes squeeze household budgets.
According to a bi-annual survey commissioned by the Brazilian Coffee Industry Association (Abic) and carried out by research institute Axxus, 24% of Brazilians reported cutting back on their coffee intake in 2025. This marks a steep rise from just 3% in 2023, 5% in 2021, and 7% in 2019.
The study revealed that only 2% of respondents increased their coffee consumption this year, compared to 16% in 2023, 49% in 2021, and 36% in 2019. Similarly, the number of heavy consumers—those drinking more than six cups daily fell to 26% in 2025, down from 29% in the last edition of the survey.
Sergio Pereira, one of the study’s coordinators and a researcher at the Coffee Center of the Campinas Agronomic Institute, explained that the findings highlight a major shift. “The survey showed an important drop in the intensity of consumption,” he stated.
He further noted that price pressures are now a dominant factor shaping consumer habits. “We also observed a greater weight of price in the purchasing decision,” Pereira added.
Global supply shortages in Brazil and Vietnam earlier this year pushed coffee prices to record highs, with coffee ranking among the food items most affected by Brazil’s official inflation index (IPCA) over the past two years.
