By Ebi Kesiena
Digital transit firm Bolt has introduced the #BoltRoadToEqual initiative to support women-owned businesses in South Africa.
Throughout August, Bolt will provide 10,000 free rides to the value of R50 to women-owned establishments across South Africa, celebrating the contributions of women in the society and promoting gender equality.
In a statement on Tuesday signed by Sandra Buyole, regional PR manager at Bolt, this initiative is part of the organisations commitment to gender equality by supporting women-led businesses and ensuring equal earning opportunities for women.
According to Buyole, by providing free rides to women-owned establishments, it aims to create greater visibility and support for these businesses, fostering an environment where women can thrive.
The regional PR explained that empowerment is at the heart of its mission adding that it is dedicated to supporting female drivers and women-led businesses within its platform.
“We are proud to celebrate Women’s Month by supporting women-owned establishments and honouring the incredible women who have shaped our history. This initiative reflects our commitment to promoting gender equality and empowering women. By providing free rides to women-owned businesses, we hope to create lasting impact and inspire future generations,” said Buyole.
She stated that the initiative is a testament to Bolt’s ongoing efforts to create opportunities for women in the mobility sector by championing women entrepreneurs and drivers striving towards a more inclusive and equitable industry.
