By Enyichukwu Enemanna
Ghana has dedicated every Wednesday as a day to promote its traditional outfit, the fugu, after it sparked an online debate with Zambians who mockingly called it a “blouse”.
The garment gained prominence last week when President John Dramani Mahama wore it during a state visit to Zambia, attracting uncomplimentary remarks. Ghanaians have fiercely responded to the online trolls.
On Tuesday, Ghana’s Minister for Tourism Abla Dzifa Gomashie declared that wearing the outfit every week would help project the country’s identity “with pride on the global stage”.
She encouraged wearing the outfit “in all its diverse forms, designs, and expressions, complemented by its distinctive and beautiful accessories”.
The fugu, also known as batakari, is a traditional northern Ghanaian top made from hand‑woven, narrow strips of thick cotton fabric stitched together to form a structured, poncho‑style garment.
It is worn by traditional leaders in northern Ghana, as well as ordinary citizens, and is a symbol of royalty and authority.
Beyond its cultural importance, the Minister said the outfit’s weekly display would “generate far-reaching social and economic benefits” especially for local weavers, designers, artisans and traders.
“The government hopes that this collective embrace of Fugu will strengthen national unity, stimulate the creative economy, and serve as a powerful symbol of Ghana’s cultural confidence and self-expression,” the minister added.
A BBC report says in response to the announcement, many Ghanaians on Wednesday heeded the minister’s call, wearing the outfit in a variety of colours across the country.
The iconic outfit has been trending on social media for days following the banter between Ghanaians and Zambians.
The debate prompted Ghanaians, including MPs, to flood social media proudly showcasing their fugus, while Zambians featured wearing their traditional outfits known as siziba.
President Mahama also suggested exporting the smock in bulk to Zambia.
