Nigerian Afropop star Joseph Akinfewa popularly known as ‘JOEBOY’ today released this first full-length debut, Somewhere Between Beauty & Magic via Banku Music/emPawa Africa.
The EmPawa music star dropped the 14-track body of work in the early hours of Thursday — two days after its tracklist was released.
Somewhere Between Beauty & Magic follows JOEBOY’s 2019 EP, Love and Light, and a series of notable 2020 collaborations including ‘Sun Comes Up” with Major Lazer and “Nobody” with Mr Eazi and DJ Neptune.
The project has its production credits going to Dera, Type A, BeatsByKO, MOG, Big Fish, Tempoe, Mex Flairz, E Kelly, Killertunes, and Semzy. It was mixed by Oxygen Mix and mastered by E Kelly, Oxygen Mix, and Air.
When he released the tracklist, he wrote, “Being able to create records that are life-changing is one of the greatest gifts to humanity; I’ve lived in the music to a point where I found myself immersed in all of it’s rhythms. I present to you my Debut album “Somewhere Between Beauty & Magic” #SBBM it’s beautiful, it’s certainly amazing.”
Joeboy also went back to his root to pay homage to his people and appreciate their support for his craft.
He wrote, “I went back to where it all started… where I spent the first 15 years of my life to show love to my people and the love I received in return was immense. I’m super grateful to God for how far we’ve come and a big shout out to everyone that has been a part of the Joeboy journey. We’re just getting started.❤️💫
Joeboy was the first artiste to participate in emPawa Africa, the talent incubator and mentorship program founded by Mr Eazi. He has become a symbol of the initiative’s success and potential, reaching number one on Apple Music in Nigeria and Uganda with ‘Baby’ and ‘Beginning’ – his first two solo singles as well as top ten spots in Kenya, Ghana and Zimbabwe.
The 23-year-old has won a number of prestigious plaques including the ‘Best Artiste in African Pop’ prize at the 2019 All Africa Music Awards (AFRIMA) and the ‘Best Pop’ at the 2020 Soundcity MVP Awards Festival
