Coca-Cola reportedly lost $4 billion hours after Portuguese superstar Cristiano Ronaldo Remove bottles of the product from a table during a press conference at the ongoing 2020 UEFA EURO Championship
On Monday before thileir match against Hungary, Ronaldo removed two bottles of the beverage from the table and instead raised a bottle of water and shouted “water”
The gesture has reportedly caused Coca-Cola a loss of over $4 billion in revenue
The Juventus man, while addressing the press ahead of Portugal’s Euro 2020 group-stage clash against Hungary, spotted the two bottles of carbonated drinks and immediately pushed them away from his vicinity
Ronaldo then picked out a bottle of water and said to the cameras: “Agua! (Water!)”.
Ronaldo has previously spoken out about his dislike of sugary soft drinks and said he hated his son consuming them.
Marca reports that the share price of Coca-Cola before and after Ronaldo’s action has led to billions of dollars in losses for the company.
The Spanish newspaper further claimed that the company went from being worth $242 billion to $238 billion – a “brutal 1.6% drop” for it on the stock market.
Cristiano Ronaldo scored twice as Portugal started their European Campaign on a bright note, beating Hungary 3-0 on Tuesday.