By Ebi Kesiena
Ahead of the Africa Day on May 25, Instagram has launched its international and pan-African campaign, “Made by Africa, Loved by the World.”
In a statement on Tuesday, Meta announced that this year’s campaign celebrates women of impact, spotlighting four trailblazing women from Kenya, Nigeria, South Africa, and Egypt.
Victoria Kimani, Eniola Aluko, Bontle Modiselle, and Tasneem Elaidy share their inspiring stories in four beautifully crafted short films, highlighting their successes, challenges, and passions. The films were produced in collaboration with rising filmmakers Haya Khairat from Egypt, Michael Rodriques from South Africa, Nyasha Kadandara from Kenya, and London-based Nigerian Aaliyah Mckay, alongside co-director Shehroze Khan.
These films amplify the unique voices and stories of women who are changing the way Africa is viewed on the international stage.
Speaking on the campaign, Kezia Anim-Addo, Communications Director for Africa, Middle East, and Turkey (AMET) at Meta said “For the fourth year running, we’re incredibly excited to shine a spotlight and celebrate just some of the amazing women from across the continent and beyond, who are having a remarkable impact globally.”
Addo emphasized that these women are contributing to positively shaping the female African narrative and inspiring change across football, music, entertainment, and culture.
READ ALSO: Ireland, Norland, Spain, Recognise Palestine As Independent State
“At Instagram, we’re deeply rooted in culture and connection, and we know our platform provides the perfect space to showcase passions and creativity while inspiring a worldwide audience,” she added.
Meta noted that these women have built a global presence through their exceptional talents and passions across sports, entertainment, and music.
As part of the campaign, Instagram is partnering with local African content creators to host the third edition of its community challenge, “#ShareYourAfrica.” This initiative aims to bring together emerging and established content creators to celebrate what it means to be African.
One of the stars, Kenyan singer, songwriter, and entertainer Victoria Kimani, is known for her distinctive blend of RnB, Afropop, and Hip-Hop. “Victoria has carved a successful path in the African music scene and beyond, collaborating with well-known local and global artists and was once referred to by the Grammy Awards as ‘Kenya’s Best Kept Secret’,” Meta said.
South Africa’s award-winning dancer and influential figure Bontle Modiselle is also featured. Bontle has won numerous awards, including the Africa Movie Academy Award, and has traveled the world showcasing her impressive dance skills.
Another star is Nigeria’s Eniola Aluko, a trailblazer in women’s football. Meta highlighted her significant contributions to the women’s game, noting that “Eniola has played for some of the world’s leading football clubs and recently made history by becoming the first African female to make the board of Italy’s female top-flight football club FC Como Women,’’ among others.
